Grow Your Business by Just Being You: Authentic Marketing Mindset Shift
Feb 03, 2025
I recently turned 38, and one of the most beautiful gifts age has given me is this deep sense of certainty about who I am. I’ve realized that the people who love me, love me for me—and the ones who don’t? That’s okay too. This past year has been all about leaning into that certainty, not just in my relationships but in my business as well.
And let me tell you, being in a season of trying new things—like pitching sponsors for This Mother Means Business and planning our first-ever Summit—has forced me to reckon with this certainty in a big way.
But here’s the kicker: even with this newfound self-assuredness, I caught myself doing something the other day that I know so many of us fall into.
The Late-Night Revelation
Picture this: It’s 9:30 p.m. I’m in my pajamas, teeth brushed, skincare done, ready to pop in my mouth guard. And then, BAM—this little voice in my head says, “Your website copy sucks.”
Excuse me?! Intuition, was this the moment we needed to have this conversation? Apparently, yes.
Because as soon as I heard it, I knew it was true. My website copy did suck. It wasn’t bad, per se, but it wasn’t me. It was what I thought I was supposed to say, not what I would actually say if we were having a heart-to-heart over coffee.
So what did I do? I marched straight downstairs, fired up my laptop, and rewrote the entire thing. Was it late? Sure. But leaving it until morning wasn’t an option because I knew I’d be rewriting it in my head until 3 a.m. anyway.
Why "Should" Is Holding You Back
Here’s the thing: so much of what we do in business—whether it’s writing website copy, posting on social media, or pitching our services—comes from this place of should.
- This is what a professional website looks like.
- This is how I should write this caption.
- This is what my email should say.
But here’s the truth: The people you’re meant to attract? They don’t care about what your business looks like through a “should” lens. They’re magnetized to you. The real you.
How to Audit Your Authenticity
This experience made me take a hard look at how I’m showing up in my business. Am I doing things because they feel right to me? Or am I trying to fit into some mold of what I think my marketing is supposed to look like?
And I want to encourage you to do the same. Here are a few questions to help you audit your own marketing:
- If you didn’t care about what others thought, how would you show up differently?
- What’s one part of your business that feels “off” or out of alignment?
- What do your clients say drew them to you in the first place?
(Pro tip: If you’re not sure, ask them! It’s one of the easiest ways to get clarity.)
Certainty Is Magnetic
Here’s the thing about certainty: it’s one of the most attractive qualities you can embody. Think about the people you’re most drawn to. It’s not because they have the perfect Instagram aesthetic or use all the “right” buzzwords. It’s because they show up as themselves, fully and unapologetically.
And that’s exactly what I want for you—and for me—as we move through this year. I’ve got some big, bold goals for 2025, and they’re going to require me to show up as me, not as some polished version of what I think people expect.
So let’s make a pact, okay? Let’s ditch the “shoulds” and embrace the truth of who we are. Because that’s where the magic happens.
You’ve got this, my friend. Now go be you.
