Let Them: The Mindset Shift Every Mom Entrepreneur Needs

Mar 10, 2025
If you’ve ever worried about what people think about your business, your parenting, or your choices, I’ve got three words for you: let them.
I recently read Mel Robbins’ book, The Let Them Theory, and let me tell you—I don’t often read books cover to cover, but this one? I devoured it. The message is simple yet powerful: release control over what other people do, think, or say so you can focus on your own energy and priorities. And as a mom and entrepreneur, this is game-changing.
The reality is, people will always have opinions. Whether it’s your pricing, your content, your work hours, or even how you’re raising your kids—let them. The magic happens when you stop trying to control external perceptions and start focusing on what actually matters to you.
 

Let Them… And Let Me

One of the things I love most about this mindset shift is that it’s not just about “let them.” It’s also about “let me.” Because while you’re letting people think, say, or do whatever they want, you also get to decide what you’re going to do about it.
So let’s break this down in a way that applies directly to your business and life:
  • Let them judge your pricing. Let me charge what I’m worth anyway.
  • Let them unfollow you if they don’t align with your message. Let me keep creating content for the right people.
  • Let them copy your content. Let me stay consistent and know that my unique voice sets me apart.
  • Let them say I work too much or too little. Let me define my own balance.
Once you embrace this, you create space for aligned clients, aligned opportunities, and a business that actually feels good to run.
 

What About Family?

Let’s be real. Some of the loudest opinions don’t come from strangers on the internet—they come from the people closest to us. Maybe it’s a parent who thinks your business is just a hobby, or a friend who questions why you’re “always on your phone.”
  • Let them think it’s just a side hustle. Let me know my impact and my vision.
  • Let them think starting a podcast is silly. Let me believe in the power of my voice.
  • Let them judge my boundaries—whether it’s no weekend calls or school pickup at 3 PM. Let me do what’s best for my family.
You are not responsible for anyone else’s approval. You are responsible for your own peace.
 

Letting Go of Perfectionism in Business

Another area where this mindset is a game-changer? Delegation.
If you’re a mom entrepreneur, chances are you’re juggling a lot. And whether you’re hiring a team, working with a VA, or even just outsourcing household tasks, letting go is essential.
  • Let them do it their way—even if it’s not exactly how you would. Let me focus on the end result, not micromanage the process.
  • Let them say no to a task. Let me find the right person for the job.
  • Let them have their own version of success. Let me build a business that works for me.
Releasing control doesn’t mean you’re failing. It means you’re growing.
 

The Guilt Trap: Freeing Your Time & Energy

This might be a bit of a stretch on the Let Them theory, but hear me out: you do not need to prove your worth through exhaustion.
  • Let them think you should be doing more. Let me know that my value isn’t tied to how busy I am.
  • Let them question why I invest in self-care, coaching, or childcare. Let me remember that growth is non-negotiable.
  • Let them assume I have it all together—or that I don’t. Let me release the need to explain myself to anyone.
When you free yourself from unnecessary guilt, you create more energy for what truly matters.
 

Radical Acceptance = More Success & Peace

At its core, The Let Them Theory is about radical acceptance. It’s about allowing people to be who they are, so you can fully step into who you are meant to be. The more you release, the more peace and success you’ll gain.
Trying to control the opinions of others? That’s a fast track to burnout. Instead, focus on what’s actually in your control: how you show up, how you run your business, and how you define success.
 
So today, I invite you to let them.
 
Let them judge. Let them misunderstand. Let them project their own fears onto you. And let you? Keep going anyway.
 
If you haven’t checked out The Let Them Theory yet, I highly recommend it. And if this message resonates with you, I’d love to hear your thoughts—drop a comment or send me a DM.
 
Let them. Let me. Let’s go.
 
Listen to the podcast episode here: https://www.buzzsprout.com/2109812/episodes

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